Companies we work with
The real problem
You don't have a staffing problem or a software problem.
You have thirty or forty small workflows nobody has ever written down. A lead fills out your form at 9 p.m. Someone types the same five fields into three systems. A quote waits two days because the person who sends quotes was on a job site. None of these show up on a P&L line. Together, they're where your margin goes. A job title is just a bundle of workflows somebody decided one person should own. Open the bundle, and some of it is judgment only you can make. A lot of it isn't.
How it works
Diagnosis first. Then the fixes, in order.
Free Workflow Review
A free 30-minute conversation about how work actually moves through your business, and where it gets stuck.
Workflow Audit
We map every recurring workflow and score it on how often it runs, how often it goes wrong, and what it costs you. You get a build order, not a slide deck. From $1,500, and the fee comes off any build within 90 days.
Build
We build the fixes in that order, ourselves, from chatbots to lead response to document workflows. Most first builds are live within 10 business days.
Support
Businesses change. We keep your systems running, fix what breaks, and revisit the map as you grow.
Before you hire
Thinking about hiring? Map the job first.
Before you post for an office manager, dispatcher, or coordinator, list every workflow that person would own. Some need a person. Some need a system. Often the hire you actually need is smaller, different, or later than the one you were about to make.
Case study
Alier: the Sunday sale nobody on the team handled.
Alier sells adult diapers and absorbent pads online across Mexico. Night and weekend WhatsApp messages used to wait until morning, or Monday. Now an AI assistant answers them in seconds. One Sunday, a new customer went from first question to paid order in 25 minutes. After hours, it also found a veterinary hospital that now orders 700 absorbent pads a month.

What we won't automate
Judgment. Relationships. Anything that moves money without a person approving it.
We automate the preparation, the data entry, and the chasing, and leave the decisions with you.
What we do
What we build, once we know what to fix.
Speed to Lead
Leads waiting hours for a reply? Every new inquiry gets a personal reply in under a minute, day or night, before anyone on your team has even seen it.
Database Reactivation
Past customers never hear from you again? A reactivation campaign reaches past customers, cold leads, and forgotten contacts with personal messages that reference their history.
Document Processing
Typing the same details into three systems? Invoices, intake forms, applications, and contracts are read, sorted, and sent where they belong, so documents stop waiting for someone with time to type them in.
AI Text and Voice Chatbots
Messages waiting until morning? An AI assistant answers on WhatsApp, your website, SMS, Instagram and Facebook messages, or your phone line. It answers common questions, qualifies leads, and books appointments, day or night.
Follow-up & Nurture Sequences
Most leads don't say no. They go quiet. Automated sequences keep warm leads engaged across email and SMS until they're ready to buy, or tell you they're not.
Internal Reporting & Notifications
Finding out about problems days late? Sales numbers, project status, and client metrics are pulled from your tools and delivered where your team already looks, with an alert when something needs attention.
Not ready to automate yet?
Sometimes the problem isn't an automation problem at all. We fix the foundation first.
Foundation Services
These are the building blocks that smaller businesses and early-stage operations need before automation makes sense. We set them up correctly from the start — so when you're ready to layer in automation, everything works together seamlessly.
Built for Small Businesses
Businesses we work with include:
The Person Behind Fernvay
Roman started Fernvay on a simple conviction: small businesses deserve the same systems and efficiency advantages large companies take for granted — without the enterprise price tag.
He brings 15+ years of helping businesses grow: building market intelligence programs, developing new business for industrial companies, and expanding a luxury brand across Asia and Latin America. He holds an Executive MBA from Ohio State's Fisher College of Business and an Electrical Engineering degree from Lehigh — a career built at the intersection of strategy, sales, and execution.
Before Fernvay, Roman ran sales at Syscom, a Columbus aerospace supplier whose metallized polymer fibers went into EMI shielding, and built market intelligence programs for an industrial manufacturer. He saw how often good research never turns into a decision. Fernvay's audits are built to avoid that: every finding ends in a build order.
When he's not building automation systems for clients, he's probably testing the next tool that makes the ones he already built even better.
Let us guide you toward yourNorth Star
Book a free Workflow Review and leave knowing which workflow is most likely costing you money, and whether it's worth fixing. Then imagine the version of your business where every lead gets answered in seconds, every follow-up happens on time, and your evenings belong to you again.
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