Companies we work with

The real problem

You don't have a staffing problem or a software problem.

You have thirty or forty small workflows nobody has ever written down. A lead fills out your form at 9 p.m. Someone types the same five fields into three systems. A quote waits two days because the person who sends quotes was on a job site. None of these show up on a P&L line. Together, they're where your margin goes. A job title is just a bundle of workflows somebody decided one person should own. Open the bundle, and some of it is judgment only you can make. A lot of it isn't.

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First text out in 60 seconds — no human involved
SR
Summit Roofing
Tuesday 7:42 PM
Hi Mike, this is Summit Roofing — thanks for requesting a quote! Quick question so we can prep an accurate estimate: repair, or a full replacement?
7:42 PM
Wow, that was fast. Full replacement — hail damage.
7:44 PM
Sorry to hear that — we can help. We have Thursday 9 AM or Friday 1 PM open for a free inspection. Which works better?
Thursday 9 works
Booked ✓ You're on the calendar for Thursday at 9:00 AM. We'll text a reminder the night before. See you then, Mike!
7:51 PM
7:42:05 PM
Lead submits your website form
7:42:58 PM
First text out in 60 seconds.
No human involved.
7:51 PM
Inspection on the calendar.
Total elapsed: 9 minutes.
While your competitors are still checking voicemail.

How it works

Diagnosis first. Then the fixes, in order.


01

Free Workflow Review

A free 30-minute conversation about how work actually moves through your business, and where it gets stuck.


02

Workflow Audit

We map every recurring workflow and score it on how often it runs, how often it goes wrong, and what it costs you. You get a build order, not a slide deck. From $1,500, and the fee comes off any build within 90 days.


03

Build

We build the fixes in that order, ourselves, from chatbots to lead response to document workflows. Most first builds are live within 10 business days.


04

Support

Businesses change. We keep your systems running, fix what breaks, and revisit the map as you grow.

See how the Workflow Audit worksHow we work

Before you hire

Thinking about hiring? Map the job first.

Before you post for an office manager, dispatcher, or coordinator, list every workflow that person would own. Some need a person. Some need a system. Often the hire you actually need is smaller, different, or later than the one you were about to make.

Book a Free Workflow Review

Case study

Alier: the Sunday sale nobody on the team handled.

Alier sells adult diapers and absorbent pads online across Mexico. Night and weekend WhatsApp messages used to wait until morning, or Monday. Now an AI assistant answers them in seconds. One Sunday, a new customer went from first question to paid order in 25 minutes. After hours, it also found a veterinary hospital that now orders 700 absorbent pads a month.

Read the full story
Alier logo

What we won't automate

Judgment. Relationships. Anything that moves money without a person approving it.

We automate the preparation, the data entry, and the chasing, and leave the decisions with you.

What we do

What we build, once we know what to fix.

Speed to Lead

Speed to Lead

Leads waiting hours for a reply? Every new inquiry gets a personal reply in under a minute, day or night, before anyone on your team has even seen it.

Database Reactivation

Database Reactivation

Past customers never hear from you again? A reactivation campaign reaches past customers, cold leads, and forgotten contacts with personal messages that reference their history.

Document Processing

Document Processing

Typing the same details into three systems? Invoices, intake forms, applications, and contracts are read, sorted, and sent where they belong, so documents stop waiting for someone with time to type them in.

AI Text and Voice Chatbots

AI Text and Voice Chatbots

Messages waiting until morning? An AI assistant answers on WhatsApp, your website, SMS, Instagram and Facebook messages, or your phone line. It answers common questions, qualifies leads, and books appointments, day or night.

Follow-up and Nurture Sequences

Follow-up & Nurture Sequences

Most leads don't say no. They go quiet. Automated sequences keep warm leads engaged across email and SMS until they're ready to buy, or tell you they're not.

Reporting and Notification

Internal Reporting & Notifications

Finding out about problems days late? Sales numbers, project status, and client metrics are pulled from your tools and delivered where your team already looks, with an alert when something needs attention.

Not ready to automate yet?

Sometimes the problem isn't an automation problem at all. We fix the foundation first.

Foundation Services

These are the building blocks that smaller businesses and early-stage operations need before automation makes sense. We set them up correctly from the start — so when you're ready to layer in automation, everything works together seamlessly.

Built for Small Businesses

Businesses we work with include:

Roman Martinez - Founder, Fernvay Consulting

The Person Behind Fernvay

Roman started Fernvay on a simple conviction: small businesses deserve the same systems and efficiency advantages large companies take for granted — without the enterprise price tag.

 

He brings 15+ years of helping businesses grow: building market intelligence programs, developing new business for industrial companies, and expanding a luxury brand across Asia and Latin America. He holds an Executive MBA from Ohio State's Fisher College of Business and an Electrical Engineering degree from Lehigh — a career built at the intersection of strategy, sales, and execution.

 

Before Fernvay, Roman ran sales at Syscom, a Columbus aerospace supplier whose metallized polymer fibers went into EMI shielding, and built market intelligence programs for an industrial manufacturer. He saw how often good research never turns into a decision. Fernvay's audits are built to avoid that: every finding ends in a build order.

 

When he's not building automation systems for clients, he's probably testing the next tool that makes the ones he already built even better.

Let us guide you toward yourNorth Star

Book a free Workflow Review and leave knowing which workflow is most likely costing you money, and whether it's worth fixing. Then imagine the version of your business where every lead gets answered in seconds, every follow-up happens on time, and your evenings belong to you again.

Book a Free Workflow Review

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